Hand drawing Compliance flow chart concept on transparent wipe board isolated on white.
Just North of Saw Mill Creek
Hey Kevin Pritchett here:
A HUGE problem my clients ask me to
help them with these days is
help them with these days is
“My Home Office Won’t Let Me Market Anymore“
The irony is that the same affiliate companies that
got HUGE and made TONS OF MONEY marketing through:
==roadside signs
==hotel meetings
==webinars and live seminars
are now telling you you can’t use any of those methods!!
Or they put so many restrictions on what
you can use/say that these former tried and
true methods are now prohibited or worthless.
you can use/say that these former tried and
true methods are now prohibited or worthless.
As an attorney myself, I can tell you that
the Compliance Department in your companies
the Compliance Department in your companies
is DEATHLY afraid of knuckleheads making
unsubstantiated claims that could land the company
in hot water.
unsubstantiated claims that could land the company
in hot water.
Back To Basics
After being asked to help with this problem
in several different affiliate niches I developed
a solution that works…
After being asked to help with this problem
in several different affiliate niches I developed
a solution that works…
Here’s an outline of the strategy I’m using
with my Affiliate Clients:
Step 1:
Write out…yes with paper and pen
a DETAILED DESCRIPTION of your
a DETAILED DESCRIPTION of your
PERFECT CUSTOMER…your
Perfect Customer Avatar
age, income, marital status, children
education, what they read, hobbies,
religious affiliation, area of country,
gender, ethnicity
age, income, marital status, children
education, what they read, hobbies,
religious affiliation, area of country,
gender, ethnicity
The more detailed the better.
I even encourage my clients to give
the Avatar a name..e.g. John Joystick
Step 2:
Write out. the 10(more if you know more)
biggest
PROBLEMS and
DESIRED RESULTS
of your Target Perfect Customer.
Step 3
Start posting valuable content on targeted FB
groups which contain your perfect customer
Start posting valuable content on targeted FB
groups which contain your perfect customer
(I go into more detail with my clients on exactly
how to find these groups)
how to find these groups)
By valuable, I mean, content that addresses
the PROBLEMS AND DESIRED RESULTS
of your Perfect Customer….no pitch!!!
of your Perfect Customer….no pitch!!!
The objective is to create true rapport,
engage in truly meaningful interactions in
the groups then move to
Step 4
Messenger chats to go deeper in the conversations
Step 5
Strategy calls where you make your pitch…
at this point many Affiliate programs have good
trainings and systems for plugging prospects
into info that explains their Affiliate Program.
Step 6
You continue this organic posting process
CONSISTENTLY every day. If your posting
is truly value-laden i.e. focused on
CONSISTENTLY every day. If your posting
is truly value-laden i.e. focused on
your prospect and not your pitch…
you will build a critical mass such that
you can have regular sales…just from
your organic, non paid posting.
I have a colleague who generates
over $50,000 a month…just from
his organic, non paid posting.
$60,000 In Sales…300 Leads
So how well does this system work??
Pretty darn well.
Pretty darn well.
For example, one client generated
$60,000 over 3-4 months and over $100,000
in his organization.
$60,000 over 3-4 months and over $100,000
in his organization.
Another used this exact same system
to generate $24,000 in 4 weeks without a single paid
advertising ad.
to generate $24,000 in 4 weeks without a single paid
advertising ad.
Another, in the real estate niche, used it
to generate 300 targeted leads in 30 days..
Why It Works
You DON’T have to make wild-ass claims
to get your perfect customer’s attention.
Focusing on your ideal customer’s
problems and desired results
makes your ideal client pay attention
to you and stop to listen to what you
have to say.
problems and desired results
makes your ideal client pay attention
to you and stop to listen to what you
have to say.
THEY’RE HEARING SOMETHING
THAT THEY’RE INTERESTED IN
THAT THEY’RE INTERESTED IN
as opposed to you pitching something
YOU’RE interested in and THEY have
absolutely no interest in.
Put your questions down below…
happy to answer them.
Remember……
“Its your life….make it Extraordinary!”
Kevin Pritchett
kpritchettmarketingformula.com
kpritchettmarketingformula.com
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