Greetings Kevin Pritchett here:

Recently I attended a webinar on Paid Media.  Now I’ve been using paid media and teaching it to my team for some months now with good success.

However, I was several things I learned absolutely surprised me!!

First, I learned that in the tests conducted by the person conducting the training,  capture pages with videos that did not automatically play had higher opt in rates  than websites had had autoplay videos on them…very surprising!!

Next, what I noticed on this training was that the campaigns that ended up being successful were not the campaigns first created.  In other words, the winning ads and capture pages had to be TESTED before the winning ones were discovered.

Here’s the “take home” message I want to convey to you.  You MUST test everything.  Too many times, people will put up a PPC campaign and if it doesn’t do well they just scrap it and go on to something else…or nothing else.

Every successful campaign I’ve ever had sucked at first!!!  However, because I had been taught the importance of testing, I continued to revise headlines and videos on capture pages (the two biggest factors contributing to increased opt in rates) and ALWAYS split tested different PPC ads against each other.

Doing this consistently allows me to take a PPC campaign starting with a click through rate of 2-3% and get it to 10% or higher.

My friends, advertising and marketing is a science…a SERIOUS science.  If you’re not willing to take the time to test, revise, reload, test, revise, reload….you’ll never be successful.  Alternatively, testing and revising in a consistent manner will get your campaigns improved…and money in your pocket.

On this upcoming SaturdayMorning Training, I will show you one of the most vital testing tools you should be using and how to use it to significantly improve the money making characteristics of your capture pages.

Please leave me your comments  below as well as your questions on testing or any aspect of optimization and I’ll answer every question you pose.

As Always
“Live Out Loud”
Kevin Pritchett
http://www.TopTrainingSystem.com
http://www.SuperWealthCoach.com